Stories that connect, videos that deliver
We don’t just make videos. We craft stories that connect, engage, and drive impact. These stories are handled with care and expertise, trusted by companies across sectors - at home and around the world.
Your brand deserves nothing less.
Hello. We’re Petal.
Since 1984, Petal Productions has been creating videos that matter. We work behind the scenes so your brand shines in the spotlight.
Whether it’s a corporate story, an event highlight, or a compelling brand film, we ensure it’s done right, every time.
Working with you from concept to final cut
Pre-production Groundwork
Concept development I Copywriting / Research & Scriptwriting I Location scouting I Project management I Talent casting
Lights, Camera, Action!
Digital videography I Directing I Drone work I Photography I Studio rental
Post-production Magic
Animation (2D / 3D / Motion graphics) I Editing & Colour grading | Subtitling & Language versioning I VFX
Audio That Speaks Volumes
Audio design & engineering I Mastering | Podcasts | Voiceovers
From corporate films to brand stories, we bring visions to life
Every project is different, but our principles stay the same: listen, plan, create, and deliver. It’s a simple, tried-and-tested process that ensures your video content works for you and your budget.
Branded Content
Tell compelling brand stories through authentic, audience-driven content that fosters emotional connections and brand loyalty.
Corporate Videos
Strengthen your brand identity with high-quality corporate storytelling, perfect for organisation profiles, leadership messages, and stakeholder management.
Explainer Videos
Break down complex ideas with concise, engaging animations or live-action clips that drive customer understanding and conversions.
Event Coverage
Reach a wider audience with professional coverage of corporate event highlights, town halls, product launches, ceremonies, and seminars.
HR & Training Videos
Attract top talent with inspiring narratives that showcase your organisation’s culture, values, and environment. Additionally, enhance workforce development with structured learning content for employee onboarding, compliance, and skills training.
Investor Relations Videos
Engage investors with a polished corporate narrative that showcases your company’s vision, financial performance, and market potential.
These are just some types of videos we’ve work on. Get to know the team’s experience to understand how you can explore more with us.
See how we’ve helped brands tell their stories
Over the decades, we’ve worked with some of the biggest names in their industry, delivering video assets that are on-brand, on-time, and on-budget.
Branded Content
The Magic Behind Skin Hydration
Hada Labo
Taiwanese celebrity beauty guru Xiao Kai Lao Shi demonstrates how to create that long-lasting dewy look with Hada Labo’s line of hydrating products.
Commercial
Pizza Hut Cheeseburger Melts - It Just Makes Sense!
Pizza Hut Singapore
Love a good ol’ cheeseburger but hate struggling with the mess? Try Pizza Hut’s Cheeseburger Melts, a juicy twist on the classic that just makes sense!
Corporate Video
SAA Transformation
Singapore Aviation Academy
Prepare for takeoff as SAA embarks on its bold transformation plans to shape the next generation of aviation professionals and bring civil aviation to a new frontier!
Event Coverage
DBS Marina Regatta
DBS Bank
Thrilling dragon boat races, SEA’s first large-scale, full intensity obstacle course, an exciting line-up of lifestyle activities, our multi-cam crew and drone team show you why DBS Marina Regatta is “Singapore’s Biggest Bay Festival”!
Explainer Video
PRUPanel Connect Diabetes Care Programme
Prudential Singapore
Follow John on his journey to manage his diabetes and learn about the features, benefits and value-add services of the new PRUPanel Connect Diabetes Care Programme.
HR & Training Video
Do You Have What it Takes to be an Infant Educarer - Teacher Syiqin
Early Childhood Development Agency
Enter the world of Ms Nurul Asyiqin Binte Roslan, infant educarer at PCF Sparkletots and be inspired by the fulfilling work she does with the infants under her care!
Have a project in mind? Let’s talk.
Drop us a message, and we’ll get back to you.